Last Thursday we hosted our first Downtown Martinez Small Business Networking Forum at Creek Monkey Tap House.
We went over all the coming events and how to market towards the specific crowd each event brings. For example, The Bay Area Craft Beer Festival - On the day of the event running promotions or highlighting the parts of your business that would attract the craft beer enthusiast would be wise, but how do you know what this crowd tends to like? At the forums this information is gathered and presented so our Downtown Martinez businesses can plan ahead and fully take advantage of the large crowd their exposed to at these events.
James Patton of GLT Sign Solutions gave a very informative presentation on effective branding and it's importance for small businesses. He will also be leading us through the rebranding of Downtown Martinez which we talked about briefly at the forum and will continue to work on with our community.
The last item on our agenda was a discussion about evening and weekend hours. Recent studies have shown that 70% or retail sales transactions happen after 6pm. We provided our merchants with tips on how to ease into taking on these extra hours and make them successful. This topic turned into a great group conversation where we all came to the conclusion that we have to expand our hours as a group, offering a wide variety of services and products to attract a larger crowd. This topic will stay on our agenda for future forums so we can track the growth of evening sales.
In conclusion, the forum was a success. I believe the business owners left feeling energized, inspired and ready to try something new. Our next Networking Forum will be held in July.
Candice Gliatto -
Chair of Economic Restructuring Committee and owner of Citrus Salon, Downtown Martinez